For companies all around the world, social media is a critical factor in helping to expand a business. Previously working in an industry that focuses highly on social media, I was able to gain an insight into how the different platforms work. Most people, including myself, get on social media not only to look at friend’s and family’s posts but also to view business postings. The key to business success using social media is identifying the right platform.
Facebook is the very first social media platform that I joined and is probably the platform that consumes most of my time. When scrolling through Facebook, it is easy to become overwhelmed with the number of advertisements filling the page. For someone like myself, these ads are often times too much to handle, though, on the business side of things, it proves to be extremely valuable. While Facebook ads are paid for by businesses, they "provide tactics to target a specific audience".
Instagram is unlike other social media platforms because of its ability to post both pictures, videos, and text. Instagram is probably my favorite to look at because it is the most visually appealing. The ability to communicate through various aspects is one of its most unique features. Though my favorite feature is the ‘insta story,’ which "allows people to do live streams from all around the world". These types of stories and posts make the connections that I have with people internationally extremely convenient.
Twitter is the "newest place people visit to grasp local and world news as well as other information". I, as well as many others, become easily frustrated by the "280 character limit that twitter sets". This being, the information I post must remain simple and compelling. Hashtags are one of the most prominent ways that messages can be conveyed with a limited number of characters. Hashtags "allow me to further explore topics that I am interested in as well as for readers to explore my topics".
LinkedIn is an excellent platform for engaging in business opportunities. I use LinkedIn when exploring different job openings and internships. It is perfect because it allows you to specify a sector of work a person would like to go in. "This gives people looking to go into the workforce a more personalized understanding of a future job offer". LinkedIn additionally lets employers create ads that are in people’s specific interest fields. "It also enables employers to take a look at potential employees to hire".
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