Creating a store rebrand is not a quick and easy task to take on. In my last blog post, I mentioned a variety of elements I hope to include in my rebranding of Legend’s. Additionally, there are still many elements that could be added into my rebrand. This could increasingly allow for a better understand among my client in the potential new logo as well as other aspects of my rebranding.
While I have already created a new menu for Legend’s to potentially use, they also have a vast dessert menu that I did not yet include. While Legend’s does not have the same variety of desserts every day, they always have a large quantity readily available. The pricing is also not available for each item on the menu being that it depends on the amount of dessert a person chooses to get. With this lack of pricing, it is crucial that I make a dessert menu that is eye catching and increasingly appealing.
Having a dessert menu that is a completely different entity then the main menu could potentially help to get visitors to not be as overwhelmed with the vastness of the menu. The menu I hope to create will consist of a list of various desserts available at Legend’s. Continuing to use the same color scheme and logo throughout this new menu will also allow customers to easily identify Legend's brand.
Customer awareness of the new and improved Legend's brand will increasingly help in brand identity as well as new energy to such a 'legendary' restuarant.
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