This rebranding of Bath & Body Works was done as an individual exercise to work towards bettering my branding skills. This rebranding was done in the 2021 school year as an increase in free time allowed for more time expanding my creative abilities. This rebranding was not done for any course or for a client. The audience for this rebranding would primarily be the company Bath & Body Works while also encompassing the companies primary consumers. If Bath & Body Works chose to use this rebranding, their company would change in a variety of ways. A variety of technology was used to complete the rebranding of Bath & Body Works including Canva, Adobe, and more. This rebranding not only taught me how to use new, dynamic pieces of technology, but also how to utilize my creative skills in a persuasive way that benefits the brand.