Insta Insights

Instagram is the social media platform that I have found to be the most beneficial on both a personal and professional level. Often times, businesses struggle to understand details about how their social media posts are performing. "Instagram insights gives businesses data on their social media posts". From promotions to building brand awareness to understanding analytics, Instagram insights has it all. Instagram insights is my favorite application for checking analytics of my Instagram posts because it gives me numerous graphs and charts showing different categories of information helpful to growing my brand. "It also goes into more detail by providing you with demographics on your followers".

When taking an initial look at insight on Instagram, I am presented with three different tabs of information; content, activity, and audience. The content page shows me statistics of various material that I have posted over the last week. On the "activity page of insights, you can view both the discovery and interactions of your posts". When looking at the discovery section, "I can see how many people my social media is reaching and how many people have impressions on it". The activity page also shows interactions, "specifically how many people have interacted with your profile in a given time period". The final tab included in Instagram insights is audience. This is my favorite feature of the program because it allows me to track my growth using real factors. I can gage "who my audience is and different aspects about them by looking at their top locations, age range, gender, and most active days and times". Understanding my audience is a crucial factor when posting because it allows me to know "how my social media is performing". Often times, I use Instagram’s insight features to "look at my posts and gauge its interactions individually". I do this by merely viewing one of my posts and then clicking on the ‘view insights' tab at the bottom of the picture. Individually viewing posts "shows me the total number of likes, comments, direct messages, and saves concerning your post". It also allows you to view the number of profile visits as well as the reach that your post created.

By using Instagram insights, not only am I able to further understand my businesses posts through analytics, but also through its ability to give further contact information. By adding "additional contact information to my profile, potential customers, and people interested in my business can quickly get in touch with me". I am also able to input further information on my profile, linking my audience to other social media platforms, furthering overall engagement.

---

Photo by Georgia de Lotz on Unsplash